Implementing Funnel Best Practices

Creating funnels within the Funnel Builder works best through simplicity. The simpler the funnel is set up, the easier it will be to convey your message, convert leads into sales, and perform regular maintenance and changes. Here are some best funnel practices that will help you get started.

Overall Funnel Settings

SEO Meta Data is the key to your funnel being found! Be sure to name your funnel’s SEO Title appropriately to match your funnel and add a description. Keywords can be added to your SEO Meta Data to capture keywords used during web searches. 

To make sure all fonts chosen are consistent throughout the funnel, use the Typography tab under the Overall Funnel Settings to choose the native Headline and Content fonts that will be used throughout the funnel.

Sections

If padding and margins are being used within the section, be sure to use consistent spacing so the section is visually balanced. 

Depending on the margins desired for the funnel, decide whether you would like full width for the sections or not. This setting helps have preset margins that are consistent throughout the entire funnel.

Rows

In some cases, there needs to be a certain amount of space in the row to accomplish your design idea. It is best to adjust the row width to increase or reduce the space of the row. This allows for the responsiveness of the row to be consistent on different screen sizes. 

The row alignment can also be modified so that the row can be centered-aligned, right-aligned, or left-aligned. This is the best option instead of using padding to move around content within the row.

Columns

The most useful settings for columns are the Column Layout Settings. 

The Content Alignment of the column can be modified so that all the elements in the column stack up vertically or align horizontally. 

The Content Spacing is setting changes where the elements are positioned in the column (at the top, bottom, or center of the column).

Elements

The most used elements in a funnel are copy-related elements. It is very important to make sure that the correct Font Type is chosen for each copy/text element (headline, subheadline, paragraph).

Depending on the section design and layout, different text/copy alignments are needed. Be sure to use consistent text/copy alignments throughout each section so that the composition does not feel unbalanced and translates properly to the user.

To establish a visual hierarchy, make sure the appropriate font size is chosen for all headlines, subheadlines, and paragraph copy (for both desktop and mobile view). If incorrect font sizes are used, it can make the text/copy unreadable and/or translate differently than what was intended.