How to Add Facebook Pixel to Your Website

If you are using a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your funnel and funnel steps.

What you will need:

• Facebook Pixel Code
• Events you want to track

Step 1: Add Pixel Code to Funnel

• Copy the main pixel code from your Facebook Events Manager
• Navigate to your Funnel.
• Click Settings --> Paste in your Pixel Code to the Head Tracking Code Section.

• Save your changes.

Step 2: Add in Event Specific Code to Individual Pages

• Choose the Step where the event in question is occurring (e.g. Lead would occur after an Opt In)
• Edit the Step.
• Choose Settings --> Tracking Code.
• Click Footer Code and paste in the Event Code.

• Save your Changes.

RESOURCES:

Facebook Pixel Code (insert your ID in the IDHERE part of the code):

<!-- Facebook Pixel Code -->

<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', ‘IDHERE’);
  fbq('track', 'PageView');

</script>

<noscript><img height="1" width="1" style="display:none"
  src="https://www.facebook.com/tr?id=IDHERE’&ev=PageView&noscript=1"

/></noscript>

<!-- End Facebook Pixel Code -->
 Facebook Event Code:  <script>
    fbq('track', ‘EVENTHERE');
  </script>

List of Facebook Standard Events: 

https://developers.facebook.com/docs/facebook-pixel/reference#standard-events