How To Use Workflows to Assign Users to Leads

You may want to assign new leads to users within your system in a round-robin type of situation. Maybe you have a lead form, and when it’s submitted, you want the leads to be distributed to a sales team of users within your system. You can set up a workflow to distribute the leads however you’d like. In some cases, you may want to assign leads evenly, so if 9 leads came in and you have 3 users, each would receive 3 leads. Or, maybe you have 2 full-time sales team members and one part-time member, so you want fewer leads assigned to the part-time employee.

Here’s a sample of how to set up a Workflow to achieve this:

• Create a new Workflow in the builder.
• Add a trigger to fire off the Workflow, such as “Form Submitted.”
  • NOTE: Be sure to use the “Filters” to specify a form; otherwise, the trigger will apply to all forms.

• Add any Workflow actions you’d like, such as a Contact Tag to track the leads and any other desired actions.
• Add “Assign to User” as an action. Choose the user(s) you want to assign the leads.
• Under “Split Traffic,” you can choose EQUALLY for an even distribution:

• Or you can choose UNEQUALLY for uneven distribution. Set the ‘traffic weightage’ to whatever ratio you’d like:

• Save the action.
• Save and publish your Workflow for it to function.