Using the Conversion List for Google Ads with Triggers and Workflows

Follow these steps to use the Conversion List for Google Ads with your Triggers and Workflows:

Step 1: Adding the Conversion action to your Google Ads account

• Within your Google Ads account, navigate to Tools & Settings from the menu.
• Click “Conversions” under the Measurement menu.
• Click “+New Conversion Action” to add.
• To start tracking conversion, choose the import option from the list that appears.

• NOTE: Choose what you want to import and select the right button (Google Analytics UA, Google Analytics 4 properties, third-party app analytics, salesforce, or other). If you wish to track clicks on a page or calls initiated by the user, be sure to choose those options from the selectable choices:

Step 2: Set Up the Goals

• In the “Goal and action optimization” dropdown, choose “Imported Lead.”
• For the Conversion name, match the name to exactly what will be in your Workflow (Step 3 below).
• Select a Value. You can use same, different, or don’t use any value.

• Determine the count, either “every” or “one.”

• Determine the Click Through conversion window. 
  • Set this to 90 days and set the Attribution Model as “First click”

Step 3: Setting up the Workflow Action

• Within the Workflow, add a step/action for “Add to Google Adwords”

• Select “Other” for Conversion.
• Insert the Conversion name (exactly as named in Step 2 above). 
• Click Save and Publish to confirm your changes.

NOTE: In order for the conversion to pass through to Google Ads, the contact record/opportunity must have been created from a URL with a gclid parameter. Also, it may take approximately 24 hours for the conversion list to populate.