Optimal Image and Video File Sizes and Dimensions for the Social Planner

Created by Abderraouf Boukhadra, Modified on Mon, 13 Nov, 2023 at 12:41 PM by Abderraouf Boukhadra


When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes to ensure you are maximizing your use of the system. Below are some details on the optimal sizes for sharing images on social media. 

NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post. 

 

VIDEOS

Format

Max File Size

Duration

Aspect Ratio

No. of Video(s)

MultiMedia

Facebook Pages and Group

MP4 MOV

1 GB

1 sec - 20 mins

Between 16:9 and 9:16

1 Video

Not Allowed

Instagram

Business Profile

MP4 MOV

100 MB

3 - 60 sec

Between 4:5 and 16:9

10 Videos

Multimedia format is allowed for carousel- can add image(s) and video(s) together

LinkedIn Profile and Pages

MP4 MOV

200 MB

3 sec - 30 mins

Between 1:2.4 and 2.4:1

1 Video

Not Allowed

GMB

-

-

-

-

-

Not Allowed

 

IMAGES

Format

Max File Size

Aspect Ratio

No. of Images

MultiMedia

Facebook Pages and Group

PNG JPG GIF

10MB

Recommended to keep the Width*Height - 1280 x1080 and Minimum

600 x 315 pixels

Unlimited Image(s) - Recommend to post 10 Image(s) or less

Not Allowed

Instagram Business Profile

PNG JPG

8MB

Square, or between 1.91:1 and 4:5

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

10 Images

Multimedia format is allowed for the carousel - can add an image(s) & video(s) together.

LinkedIn Profile and Pages

PNG JPG GIF

8MB

Maximum

6012 pixels x 6012 pixels

9 Images

Not Allowed

GMB

PNG JPG

10MB

Must be greater than Width*Height - 250*250

1 Image

Not Allowed

 

Pro Tips:

  • Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
    • Vertical/portrait: 800 pixels x 1,200 pixel
    • Horizontal/landscape: 1,024 pixel X 512 pixel

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